Sunday, February 28, 2010

Bob Valenti Auto Mall to Sponsor Modified Racing Series

(From Modified Racing Series press release)

MARLBOROUGH, MASS. -- Jack Bateman, founder and president of the Modified Racing Series, has announced an agreement has been reached with as the title sponsor for the 2010 racing season. Bateman made the disclosure at the all-new Racers Expo in Marlborough, Mass., on Saturday.

“BobValentiAutoMall.Com has signed on for the new season. We look forward to working with the Valenti family. They are strong supporters of racing and have been for many years. We are pleased to have them as part our series,” Bateman said.

Bateman was joined by Bob Valenti Auto Mall representatives including company Vice President Rob Valenti who eagerly looks forward to the new sponsorship.

“We have been involved in local racing for nearly 20 years sponsoring drivers and local tracks. The Modified Racing Series gives Bob Valenti Auto Mall the opportunity to continue our sponsorship at the local level while expanding our reach to consumers throughout New England," saud Rob Valenti. “The Modified Racing Series and are the perfect fit as they both offer exciting vehicles at a great value to the customer. We are very excited about the 2010 season and look forward to a long and prosperous relationship.”

The family owned and operated business, based in Mystic, Conn., and Westerly, R.I., specializes in new and pre-owned vehicle sales and service. The Valenti family has been in the automotive business for over 80 years.

The popular Modified Racing Series, featuring open-wheel modified race cars, will compete in 19 races at speedways throughout the northeast including first time appearances at Albany-Saratoga Speedway in Malta, N.Y., Airborne Speedway in Plattsburgh, N.Y., and Stafford Motor Speedway in Stafford Springs, Conn. In 2009, 15 races were run with 12 different drivers victorious. Seven of those drivers were first time winners.

Mark Hann, President and CEO of Victory Motorsports Marketing Services, LLC, the newly named marketing specialist for the Modified Racing Series, worked with Bateman, Rob Valenti, and Dennis Perry, Business Development Manager of Bob Valenti Auto Mall to bring the sponsorship program to the series. Hann noted, “to have Bob Valenti Auto Mall become involved with the series as a marketing venue speaks volumes to what this sport and the series has to offer.”

Hann also disclosed something new this season for race fans to look forward too at each race. The Modified Racing Series sponsored by souvenir trailer and hauler will be on display so fans can purchase series related items and obtain information about Bob Valenti Auto Mall.

The 2010 season kicks off March 27-28 with the running of the “Budweiser Blastoff” 100-lap race at Waterford Speedbowl in Waterford, Conn.

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